"The Man With The Golden Voice," Ollie Collins, Jr., will be remembered for his distinct, impassioned, soulful, conversational and prophetic voice that has both transformed and given life to his listeners at WSEL (96.7) in Pontotoc, Mississippi, the radio station he owned and into which he breathed life, connecting his voice with the gospel message and the lives of those who believed in the power of gospel music to bring about a change in their lives...7 days a week for over half a century. "I like to explain the songs as ministry," he said during his interview with the Daily Journal published in 2020.